1. ãªã¢ãŒãã¯ãŒã¯ãšã¯äœã
ãªã¢ãŒãã¯ãŒã¯ãšäžèšã§èšã£ãŠãããã®å®çŸ©ã¯å€å²ã«ããããŸãããªã¢ãŒãã¯ãŒã¯ã¯ãç瞮圢ã§ããªã¢ãŒãããšãåŒã°ããäžè¬çã«ã¯ãé éå°ããã®ä»äºããæãç·ç§°ã§ãããããŠããã®äžã«ã¯ãå®å šã«èªå® ã§ä»äºãããªãå®å šãªã¢ãŒããé±ã«æ°æ¥ã ããªãã£ã¹ã«åºç€Ÿãããã¬ãã¯ã¹ã¿ã€ã å¶ãæå·®ããŒã¹ã®åãæ¹ãªã©ãæ§ã ãªåœ¢æ ãååšããŸãã
1.1 ãªã¢ãŒãã¯ãŒã¯ã®å®çŸ©
ãªã¢ãŒãã¯ãŒã¯ã¯ãèšå®ãããè·å Žå€ã®ã©ãããã§ãèªç±ã«æ¥åãè¡ããåãæ¹ãæããŸããäœçœ®ã«çžãããã«åãããšããæ矩ããããã¯äŸ¡å€ãæã£ãŠããŸããããã¯èªå® ã§ããããšããè¿æã®ã«ãã§ã§ããããšããæ è¡å ããã§ããããšããããŸãã
1.2 ãªã¢ãŒãã¯ãŒã¯ã®ã¡ãªããã»ãã¡ãªãã
ãªã¢ãŒãã¯ãŒã¯ã®æ倧ã®ã¡ãªããã¯ãéå€æéãäžèŠã§ããããšããããæéã®ç¯çŽã§ãããŸããèªåã®å¿«é©ãªç°å¢ã§åãããšãã§ããéããããªãã£ã¹ç©ºéã®äžã§åããã«ãããŸããŸãªå Žæã§åãããšãå¯èœã«ãªããŸããããã«ãããä»äºã®ããã©ãŒãã³ã¹ãäžããããšããããŸãã
ããããäžæ¹ã§ãªã¢ãŒãã¯ãŒã¯ã®ãã¡ãªãããç¡èŠã§ããŸãããäžã§ããäžäººã§é·æéåãããšã«ãªããããå€ç¬æãšåãåããããåŸãªãæéãå¢ããŸãããŸããè·å Žãšãã©ã€ããŒãã®å¢çãææ§ã«ãªãããšããããé©åãªã¯ãŒã¯ã©ã€ããã©ã³ã¹ãä¿ã€ã®ãé£ãããªãããšããããŸãã
1.3 ãªã¢ãŒãã¯ãŒã¯ãæ¯ããããŒã«
ãªã¢ãŒãã¯ãŒã¯ãããŸãå®è·µããããã«ã¯ãããã€ãã®ããžã¿ã«ããŒã«ãå¿ èŠäžå¯æ¬ ã«ãªããŸãããŸãã³ãã¥ãã±ãŒã·ã§ã³ãåæ»ã«ããããã®ããŒã«ãšããŠãã¡ãã»ãŒãžã³ã°ã¢ããªããããªäŒè°ããŒã«ããããŸãããŸããå ±æããã¥ã¡ã³ãããããžã§ã¯ã管çããŒã«ãããªã¢ãŒãã¯ãŒã¯ã®å¹çåã«å¹æãçºæ®ããŸãã
2. ã³ã³ãã³ãã¹ãã©ããžã¹ããšã¯äœã
ä»ãããžã¿ã«ããŒã±ãã£ã³ã°ã®äžçã§ã¯æ¬ ããããšã®ã§ããªãååšã§ãããã³ã³ãã³ãã¹ãã©ããžã¹ãããããã§ã¯ãå ·äœçã«ã³ã³ãã³ãã¹ãã©ããžã¹ããšã¯äœãªã®ãããã®åœ¹å²ãå¿ èŠãªã¹ãã«ããã£ãªã¢ãã¹ã«ã€ããŠæ·±ãæãäžããŠãããŸãããã
2.1 ã³ã³ãã³ãã¹ãã©ããžã¹ãã®åœ¹å²
ã³ã³ãã³ãã¹ãã©ããžã¹ãã¯ãäŒæ¥ããã©ã³ããç®æãç®æšãããžã§ã³ã«åºã¥ããŠãã³ã³ãã³ãïŒèšäºããããªãç»åãªã©ïŒãèšç»ããäœæããé ä¿¡ãã圹å²ãæãããŸãããããã®ã³ã³ãã³ãã¯ãã¿ãŒã²ãããšãªã顧客ã®é¢å¿ãåŒãã圌ãã«äŸ¡å€ãæäŸãããã©ã³ãå¿ èª å¿ããšã³ã²ãŒãžã¡ã³ããé«ããããšãç®æããŠããŸãã
2.2 ã³ã³ãã³ãã¹ãã©ããžã¹ãã®å¿ é ã¹ãã«
ã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«ã¯ãã³ã³ãã³ãã¹ãã©ããžã¹ããæã€ã¹ãæãéèŠãªã¹ãã«ã®äžã€ã§ããããããŒã å ã®ã³ãã¥ãã±ãŒã·ã§ã³ã¯ãã¡ããã®ããšãåéããæ å ±ãåæããããããŠãŒã¶ãŒãç解ãããã圢ã«ç¿»èš³ãããã©ã³ãã®äŸ¡å€ãäŒããããã«ã¯ãåªããã³ãã¥ãã±ãŒã·ã§ã³ã¹ãã«ãå¿ é ãšãªããŸãã
ãŸããä»ã«ãåæèœåããªãµãŒãèœåãã©ã€ãã£ã³ã°ã¹ãã«ãªã©ãæ±ããããŸãããããã®èœåãããã°ãå¹æçãªã³ã³ãã³ãæŠç¥ãç«ãŠãããšãå¯èœã«ãªããŸãã
2.3 ã³ã³ãã³ãã¹ãã©ããžã¹ããžã®ãã£ãªã¢ãã¹
ã³ã³ãã³ãã¹ãã©ããžã¹ãã«ãªãããã®äžã€ã®æ¹æ³ã¯ãäžè¬çãªããŒã±ãã£ã³ã°ãåºåã®ä»äºããã¹ã¿ãŒãããåŸã ã«ã¹ãã«ã磚ãããšã§ããã³ã³ãã³ãäœæãSEOã瀟äŒçãšã³ã²ãŒãžã¡ã³ããªã©ã«é¢ããç¥èãšçµéšããããšãã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠæåããããã®åå°ãšãªããŸãã
ãŸãããã£ãªã¢ãéãããšãšãã«äžå®ã®çµæãæåãåããŠãã£ãå Žåãæçµçã«ã¯ããŒã ããããžã§ã¯ãã®ãªãŒãã«ãªããã£ã³ã¹ãããããŸãã
3. ãªã¢ãŒãã¯ãŒã¯ã§ã³ã³ãã³ãã¹ãã©ããžã¹ããããçºã«å¿ èŠãªããš
ãªã¢ãŒãã¯ãŒã¯ã§ã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠæŽ»åããããã«ã¯ãããã€ãã®èŠçŽ ãäžå¯æ¬ ã«ãªããŸãã以äžã§ã¯ãå¿ èŠãªããŒã«ãšèšåãé©åãªã³ãã¥ãã±ãŒã·ã§ã³ã®åãæ¹ãèªå·±ç®¡çã®æ¹æ³ã«ã€ããŠè©³ãã解説ããŸãã
3.1 å¿ èŠãªããŒã«ãšèšå
ã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠãªã¢ãŒãã¯ãŒã¯ãããããã«ã¯ããŸãé©åãªããŒã«ãšèšåãå¿ èŠãšãªããŸããããã«ã¯ãä¿¡é Œæ§ã®é«ãã€ã³ã¿ãŒãããæ¥ç¶ãå¹ççãªäœæ¥ãå¯èœã«ããããœã³ã³ããœãããŠã§ã¢ãéãã§éäžã§ããäœæ¥ç°å¢ãªã©ãå«ãŸããŸãã
ç¹ã«ãã³ã³ãã³ãäœæãç·šéãããŒã¯ãŒãåæãªã©ã®äœæ¥ãåæ»ã«é²ããããã«ã¯ãGoogleããã¥ã¡ã³ããEvernoteãCanvaãAdobe Creative Cloudãªã©ã®ãœãããŠã§ã¢ãããŒã«ãéèŠãšãªããŸãããŸãããããžã§ã¯ã管çããŒã«ïŒåŠäœã«TrelloãAsanaãªã©ïŒãã³ãã¥ãã±ãŒã·ã§ã³ããŒã«ïŒäŸãã°SlackãZoomãªã©ïŒãããªã¢ãŒãã¯ãŒã¯ã®å¹çæ§ãé«ããããã«äžå¯æ¬ ã§ãã
3.2 ã³ãã¥ãã±ãŒã·ã§ã³ã®åãæ¹
ãªã¢ãŒãã¯ãŒã¯ã§ã¯ãé©åãªã³ãã¥ãã±ãŒã·ã§ã³ã®åãæ¹ãææãåºãããã®éµãšãªããŸããããã«ã¯ãã¿ã¹ã¯ã®æ確åãå®æçãªãã§ãã¯ã€ã³ãèªå·±è¡šçŸã®èœååäžãããŒã«ã®å¹æçãªå©çšãªã©ãå«ãŸããŸãã
ç¹ã«ãç¡çãªãããã€å¹ççã«äœæ¥ãé²ããããã«ã¯ãèªèº«ã®é²æç¶æ³ãå°ã£ãŠããç¹ãªã©ãæ£ç¢ºã«äŒããããããšãéèŠã§ãããŸããããŒã å šäœã®é²æç¶æ³ãææ¡ããããã«ãå®æçãªããŒã ããŒãã£ã³ã°ãèšå®ããããšãæšå¥šãããŸãã
3.3 èªå·±ç®¡çã®æ¹æ³
ãªã¢ãŒãã¯ãŒã¯ã§ã¯ãèªåèªèº«ã®ç®¡çãæ±ããããŸããããã¯ãäœæ¥ã®èšç»æ§ãé©åãªäŒæ©æéã®èšå®ãèªå® ã§ã®ä»äºç°å¢ã®æé©åãªã©ãå«ã¿ãŸãã
äœæ¥èšç»ã®å Žåãäžæ¥ã®æåã«ã¿ã¹ã¯ãªã¹ããäœæããåªå é äœãã€ããããšãæå¹ã§ããããã«ãããèªåèªèº«ã®äœæ¥ã®é²æãæ確ã«ææ¡ããããšãã§ããŸãããŸããå®æçã«äŒæ©ãåãããšã§ãé·æéã®éäžåãæç¶ããããšãå¯èœã«ãªããŸãã
ããã«ãèªå® ã§ã®äœæ¥ç°å¢ãæŽããããšãéèŠã§ãããªãã¹ãç©é³ã®å°ãªãå Žæã§äœæ¥ãããããšã«ãããéäžåãç¶æããããšãå¯èœãšãªããŸãããŸããé©åãªç §æããäœã«åªããæ€ åã»ãã¹ã¯ã®äœ¿çšãªã©ãå¿«é©ãªäœæ¥ç°å¢ãäœãåºããŸãã
ãããã®èŠçŽ ãæºããããšã§ãèªå® ã§ãå¹ççã«ããã€å¿«é©ã«ä»äºãé²ããããšãã§ããããã«ãªããŸãã
4. ã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠã®ãªã¢ãŒãã¯ãŒã¯ã®å§ãæ¹
ã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠãªã¢ãŒãã¯ãŒã¯ãå§ããæ¹æ³ãåããããã玹ä»ããŸããæ¢ãã¹ãããããé¢æ¥å¯ŸçãŸã§ããããèªãã°ããªããããã«ã¹ã¿ãŒãã§ããŸãã
4.1 æ±äººæ å ±ã®æ¢ãæ¹
ãŸãã¯ãæ±äººæ å ±ã®æ¢ãæ¹ããèŠãŠã¿ãŸããããããããå©çšããã®ãäžè¬çã§ãããç¹ã«ãªã¢ãŒãã¯ãŒã¯ã®æ±äººæ å ±ãè±å¯ãªãµã€ããå©çšãããšè¯ãã§ããããLinkedInãIndeedãWantedlyãªã©ã¯å€ãã®æ±äººæ å ±ãæ²èŒãããŠããŸãããŸããæ¥çç¹ååã®æ±äººãµã€ãããããããã§ã¯åãæ¥çã®äººã ãšã®ãããã¯ãŒãã³ã°ã®å ŽãšããªããŸãã
4.2 èªåã«åãä»äºãèŠã€ããããã®ãã€ã³ã
次ã«ãèªåã«åãä»äºãèŠã€ããããã®ãã€ã³ãã説æããŸãããŸããèªèº«ã®ã¹ãã«ãçµéšãèå³ãæ£çŽã«è©äŸ¡ããããã«åã£ãä»äºå 容ãèŠã€ããããšã倧åã§ãããŸããåéèŠé ã«æžãããŠããæ¥åå 容ã ãã§ãªããäŒç€Ÿã®æåã颚åãèæ ®ã«å ¥ããŸãããã
4.3 ããŒããã©ãªãªã®äœãæ¹
ããŒããã©ãªãªã¯ãèªå·±PRã®ããã®éåžžã«éèŠãªããŒã«ã§ããå®éã«æããããããžã§ã¯ããå ·äœçã«çŽ¹ä»ããèªèº«ã®æè¡åãã¢ããŒã«ããŸããããŒããã©ãªãªã§ã¯ãäœåã ãã§ãªããã®èæ¯ãç®çãã©ã®ãããªåœ¹å²ãæãããã®ããšãã£ãéçšã䜵ããŠèšè¿°ããããšãæ±ããããŸãã
4.4 é¢æ¥ã®ã¢ããã€ã¹
æåŸã«é¢æ¥ã®ã¢ããã€ã¹ã§ãããŸãããªã¢ãŒãã¯ãŒã¯ã§ãã£ãŠãæè£ ã«ã¯æ°ãã€ããŸããããèªå® ããã§ãããžãã¹ã®å Žã§ã¯ããã®ã§ãããçšåºŠã®ãã©ãŒãã«ããæ±ããããŸãããŸããèªåã®çµéšãæè¡ãå ·äœçãªäºäŸãçšããŠèª¬æããããšã倧åã§ããé¢æ¥å®ãç解ãããããããè€éãªæ¥ççšèªã¯ãªãã¹ãé¿ããŸãããã
5. ãªã¢ãŒãã¯ãŒã¯ã§æŽ»èºããã³ã³ãã³ãã¹ãã©ããžã¹ãã®äºäŸ
ãªã¢ãŒãã¯ãŒã¯ã§æåããŠããã³ã³ãã³ãã¹ãã©ããžã¹ãã®äºäŸãããã€ã玹ä»ããŸãããããããã©ã®ããã«æŽ»èºããŠããã®ããç解ããããšã§ãèªåèªèº«ã®éçãæããã³ãã«ãªãããšã§ãããã
5.1 äºäŸçŽ¹ä»
äžã€ç®ã®äºäŸã¯ãã¡ãã£ã¢äŒæ¥ã§ãªã¢ãŒãã¯ãŒã¯ãè¡ã£ãŠããAããã§ããAããã¯åã ãããªã¢ãŒãã¯ãŒã¯ã«èå³ãæã£ãŠãããã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠã®ã¹ãã«ã掻ãããŠè€æ°ã®äŒæ¥ããäŸé ŒãåããããªãŒã©ã³ã¹ãšããŠåãå§ããŸãããçŸåšã§ã¯ãAããèªèº«ã®ã¹ãã«ã掻ãããäŒæ¥ã®ããžãã¹ã«åœ±é¿ãäžãããããªã³ã³ãã³ãæŠç¥ãææ¡ããããŸããŸãªæ¡ä»¶ã«åãçµãã§ããŸãã
次ã«çŽ¹ä»ããã®ã¯ããœãããŠã§ã¢éçºäŒæ¥ã§ãªã¢ãŒãã¯ãŒã¯ãè¡ã£ãŠããBããã§ããBããã¯ãæè¡çãªèæ¯ãæã¡ã€ã€ãã³ã³ãã³ãã¹ãã©ããžãŒã«é åãæãããã®ãã£ãªã¢ãã¹ã¿ãŒããããŸãããçŸåšã§ã¯ãäŒæ¥ã®è£œåã®è§£èª¬ã䜿çšæ¹æ³ãªã©ãããããããäŒããã³ã³ãã³ãäœãããªã¢ãŒãã¯ãŒã¯ã§è¡ã£ãŠããŸãã
5.2 äºäŸããåŠã¹ãããš
ãããã®äºäŸãããªã¢ãŒãã¯ãŒã¯ã§æŽ»èºããã³ã³ãã³ãã¹ãã©ããžã¹ãã«ãªãããã®éèŠãªãã€ã³ãããŸãšãããšããŸãäžã€ç®ã¯ãæ ç±ãæã€ããšã§ããAããã®äŸãèŠãã°ãããããã«ãèªåèªèº«ãèå³ããã¡ãæ ç±ãæãŠãããŒããåéã§ããã°ãå¿ ç¶çã«ãã®åéã«æ·±ã粟éããããšãã§ãããããçµæãšããŠåªããã³ã³ãã³ãã«çµã³ã€ããŸãã
äºã€ç®ã¯ãç¬èªã®ã¹ãã«ã匷ã¿ãèŠã€ããããã掻ããããšã§ããBããã®ããã«ãæè¡çãªããã¯ã°ã©ãŠã³ãããã¢ãããŒãããããšã§ãä»ã®äººãèŠèœãšããããªèŠç¹ãæäŸããããšãã§ããŸãããããŠããããçµæãšããŠå€ãã®äººã ã«åœ±é¿ãäžããã³ã³ãã³ããçã¿åºãããšã«ã€ãªãããŸãã
æåŸã«ãèªåèªèº«ãåžžã«ã¢ããããŒããç¶ããããšãéèŠã§ãããã¯ãããžãŒã®é²åãåžå Žã®ååã¯æ¢ãŸãããšã¯ãããŸãããããã«é©å¿ããæ°ããªç¥èãåŠã³ãèªèº«ãã¢ããããŒããç¶ããããšã§ãæ代ãšãšãã«å€é·ããããŒãºã«å¯Ÿå¿ããããšãå¯èœãšãªããŸãã
6. ãŸãšãïŒãªã¢ãŒãã¯ãŒã¯ã§ã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠæŽ»èºããããã«
ä»å玹ä»ãããå 容ãå ã«ãèªå® ããã§ãäžçã®ã©ãããã§ããã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠæŽ»èºãå¯èœã§ããããšãç解ããã ããã§ãããããæŽãã æ å ±ãããšã«ãå°æ¥ããªããã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠãèªåã®ãã£ãªã¢ããªã¢ãŒãã¯ãŒã¯ã§ç¯ãäžãããã£ããã«ãªãããšãé¡ã£ãŠããŸãã
ãŸããªã¢ãŒãã¯ãŒã¯ã®æŠå¿µã«ã€ããŠç解ãæ·±ãããã®ã¡ãªãããšãã¡ãªãããååã«ç解ããããšãåºæ¬ãšãªããŸãããããŠãã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠæ±ããããã¹ãã«ã圹å²ãææ¡ããäžã§ãèªåãç®æãã¹ãé²ãéãæãããšãéèŠã§ãã
ãªã¢ãŒãã¯ãŒã¯ã§ã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠåãããã«ã¯ãå¿ èŠãªããŒã«ããœãããŠã§ã¢ãæã«å ¥ããèªå·±ç®¡çã®æè¡ãç¿åŸããããšãå¿ èŠã§ãããã®æè¡ã¯ãèªåã®æéã管çããèªåèªèº«ã®ããã©ãŒãã³ã¹ãæ倧åããããã®ãã®ã§ããªã¢ãŒãã¯ãŒã¯ã§ã¯æ¬ ãããŸããã
ãã®èšäºãéããŠãçšæãã¹ããã®ãå§ãæ¹ã«ã€ããŠã®ç¥èãåŸãããšãã§ããã幞ãã§ããå®éã«ãªã¢ãŒãã¯ãŒã¯ã§ã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠæŽ»èºããŠãã人ã ããã®äºäŸãåŠã³ã€ã€ãèªåèªèº«ã®ãã£ãªã¢ãåŠäœã«åœ¢æãããããã«ã€ããŠã®æ°ããªèŠç¹ãåŸãããšãšæããŸãã
ãã®æ å ±ãäžæ©èžã¿åºãèäžãæŒãäžå©ã«ãªããã°å¹žãã§ããä»ããæªæ¥ã®ãã£ãªã¢ã«åããŠè¡åãèµ·ããè¯ãã¿ã€ãã³ã°ã§ãããªã¢ãŒãã¯ãŒã¯ã§ã®ãã£ãªã¢ã¯ããªã次第ã§ç¡éã®å¯èœæ§ãåºãããŸããããªãèªèº«ãã³ã³ãã³ãã¹ãã©ããžã¹ããšããŠèªåã®éãåãéãåã«ãªãããšãä¿¡ããŠããŸãã