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ECãµã€ãã«ããããã¡ãã«åæã¯ã蚪åè ã®è³Œå ¥ããã»ã¹ãæ確ã«ããã©ãã§ããã³ã·ã£ã«ãªé¡§å®¢ã倱ã£ãŠããã®ããèŠæ¥µããããã«äžå¯æ¬ ã§ããåæããŒã¿ãèŠèŠåããããšã¯ãè€éãªæ°å€ããã¬ã³ããäžç®ã§æããããšãå¯èœã«ããè¿ éãªææ決å®ãæ¯æŽããŸãã
ããã·ã¥ããŒãäœæã¯ãéèŠãªææšãäžå çã«ç®¡çããããŒã ã¡ã³ããŒå šå¡ãåãæ å ±ã«ã¢ã¯ã»ã¹ã§ããããã«ããããã®éµãšãªããŸãããã®ããã·ã¥ããŒãã§ã¯ãã³ã³ããŒãžã§ã³çãé¢è±çãã«ãŒãã«è¿œå ãããååæ°ãªã©ãããŒããã©ãŒãã³ã¹ææš(KPIs)ããªã¢ã«ã¿ã€ã ã§è¿œè·¡ããå¿ èŠããããŸãã
ããŒã¿ã®é©åãªèŠèŠåãããã°ãECãµã€ãéå¶è ã¯ãŠãŒã¶ãŒã®è¡åãã¿ãŒã³ãçŽ æ©ãææ¡ããæ¹åãå¿ èŠãªãšãªã¢ãå³åº§ã«ç¹å®ããããšãã§ããŸããããã·ã¥ããŒãã¯ãéããããããŒã¿ãæå¹æŽ»çšããããã®ã¹ããªã³ã°ããŒããšããŠæ©èœããŸãã
4.2 åæçµæã®è§£éãšã€ã³ãµã€ãã®æœåº
ããŒã¿ãåéãããã次ã¯ãã®åæçµæããæçãªã€ã³ãµã€ããæœåºããããšãæ±ããããŸããããã¯ããã¡ãã«ã®ã©ã®æ®µéã§é¡§å®¢ãé¢è±ããŠããã®ããã©ã®ããã¢ãŒã·ã§ã³ãæãå¹æçã§ãã£ãããªã©ãå ·äœçãªæŽå¯ãåŸãããã»ã¹ã§ãã
ã€ã³ãµã€ãã®æœåºã«ã¯ãåã«æ°åãèŠãã ãã§ã¯äžååã§ãã顧客ã®è¡åèæ¯ãåžå Žã®ååãç解ãããã®äžã§ããŒã¿ãåæããããšã§ãããæ·±ãç解ãå¯èœã«ãªããŸããããšãã°ãç¹å®ã®ååã®ã«ãŒããžã®è¿œå çãäœãå Žåãããã¯äŸ¡æ Œãåå説æããããã¯ãµã€ãå ã§ã®å¯èŠæ§ã®åé¡ãããããŸããã
åæçµæãæ£ç¢ºã«è§£éããããã«ã¯ãããŒã¿ã®è³ªã«æ³šæãæããé©åãªåæããŒã«ãçšããŠãäœãèµ·ãã£ãŠããã®ãã詳现ã«èª¿ã¹äžããå¿ èŠããããŸããããã«ããã匷åºãªæŠç¥ãæ§ç¯ããECãµã€ãã®ææãæ倧åããããã®æ å ±ãæäŸããŸãã
4.3 ã¢ã¯ã·ã§ã³ãã©ã³ã®çå®ãšå®è¡
ããŒã¿ã®è§£æããã€ã³ãµã€ããæœåºãããã次ã¯å ·äœçãªã¢ã¯ã·ã§ã³ãã©ã³ãçå®ãããããå®è¡ã«ç§»ãå¿ èŠããããŸããç®æšã¯æ確ã§å®è¡å¯èœãªæ¹åçãå®ãããããã¹ã±ãžã¥ãŒã«éãã«é²ããããšã§ãã
ã¢ã¯ã·ã§ã³ãã©ã³ã«ã¯ãæ¹åãã¹ãé ç®ã®åªå é äœä»ãããªãœãŒã¹ã®å²ãåœãŠãæéã®èšå®ãªã©ãå«ãŸããŸãããããã®èšç»ã¯ãããŒã¿é§ååã®ææ決å®ãåºã«ããªãããããªã¢ã«ã¿ã€ã ã®ç¶æ³ã«å¿ããŠãã¬ãã·ãã«ã«èª¿æŽãããã¹ãã§ãã
å®è¡ãã§ãŒãºã§ã¯ãå®æçãªãã§ãã¯ã€ã³ãšé²æå ±åãéåžžã«éèŠã§ããããã«ãããèšç»ãç®çã«æ²¿ã£ãŠé²ãã§ããããç£èŠããå¿ èŠã«å¿ããŠè¿ éã«èª¿æŽããããšãã§ããŸããã¢ã¯ã·ã§ã³ãã©ã³ã®å¹æã¯ãæç¶çãªãã£ãŒãããã¯ãšæ¹åãéããŠåŸã ã«çŸããŸãã
4.4 ããã©ãŒãã³ã¹ã®æž¬å®ãšèª¿æŽ
ã¢ã¯ã·ã§ã³ãã©ã³ãå®æœããåŸãç¶ç¶çãªããã©ãŒãã³ã¹æž¬å®ãå¿ èŠã§ããããã«ãã£ãŠãæœçã®æå¹æ§ãè©äŸ¡ããå°æ¥ã®ããã«ã©ã®ãããªå€æŽãå¿ èŠãã決å®ããæ å ±ãåŸãããŸãã
ããã©ãŒãã³ã¹ã枬å®ããã«ã¯ãå§ãã«èšå®ããKPIsã«åºã¥ããŠãå®éã®ããŒã¿ãæ¯èŒåæããŸããããã«ã¯ãã³ã³ããŒãžã§ã³çã®å€åãã»ãã·ã§ã³ãããã®åçã1人åœããã®å¹³å泚æ䟡å€ãªã©ãããžãã¹ææã«çŽçµããã¡ããªãã¯ãå«ãŸããŸãã
枬å®çµæãæåŸ ã«æºããªãå Žåã¯ãè¿œå ã®èª¿æ»ãåæãè¡ããææ³ã調æŽããå¿ èŠããããŸãããã®ããã»ã¹ã¯ãECãµã€ããåžžã«æé©åãããŠãããšããä¿èšŒãæäŸããããŒã±ããã®é絊ã«å¿ããŠæè»ã«æŠç¥ãå€æŽã§ããããã«ããŸãã
5. ãã¡ãã«åæã®é«åºŠãªå¿çš
5.1 ã»ã°ã¡ã³ãå¥åæã®å©çš
ã»ã°ã¡ã³ãå¥åæã¯ãECãµã€ãã®å顧客局ã®è¡åã詳现ã«ç解ããããã®æåãªæ段ã§ãã顧客ã幎霢ãå°åã賌買è¡åãªã©ã§åããŠåæããããšã§ãç¹å®ã®ã»ã°ã¡ã³ãã«å¯ŸããããŒã±ãã£ã³ã°æŠç¥ãæé©åã§ããŸãã
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5.2 ãã«ããã£ãã«ãã¡ãã«ã®åæ
çŸä»£ã®æ¶è²»è ã¯äžã€ã®ãã£ãã«ã ãã§ãªããè€æ°ã®ãã£ãã«ãéããŠè³Œè²·è¡åããšãããšãäžè¬çã§ãããã«ããã£ãã«ãã¡ãã«ã®åæãããããšã§ã顧客ãã©ã®ãã£ãã«ãä»ããŠè£œåã«ãã©ãçãããããããŠãã®åŸã©ã®ãããªçµè·¯ã蟿ã£ãŠè³Œå ¥ã«è³ã£ãããææ¡ã§ããŸãã
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5.3 äºæž¬åæãšæ©æ¢°åŠç¿ã®æŽ»çš
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5.4 ãã¡ãã«åæã«ãããA/Bãã¹ã
A/Bãã¹ãã¯ããã¡ãã«åæãæé©åããéã«äžå¯æ¬ ãªææ³ã§ããç°ãªãããŒãžã§ã³ã®ãŠã§ãããŒãžããã£ã³ããŒã³ããã¹ãããã©ã¡ããããé«ãã³ã³ããŒãžã§ã³çããããããæ€èšŒããããšã§ã顧客ã®åå¿ãç§åŠçã«åæã§ããŸãã
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6. ãã¡ãã«åæã®èª²é¡ãšå±æ
ãã¡ãã«åæã¯ãECãµã€ãã®é¡§å®¢è¡åãç解ãã売äžã®æ倧åã«åœ¹ç«ã€éèŠãªææ³ã§ãããããããã®å®æœã«ã¯å€ãã®èª²é¡ãååšããECãµã€ãéå¶è ã¯ãããã®èª²é¡ãžã®å¯ŸåŠãæ±ããããŠããŸãããã®èšäºã§ã¯ããã®èª²é¡ãæãäžããããŒã¿ä¿è·ã®èŠ³ç¹ãæè¡çé²æ©ã«ãã£ãŠãã©ã®ããã«ãã¡ãã«åæãé²åããŠããã®ããå±æããŸãã
6.1 ãã¡ãã«åæã«ãããäžè¬çãªèª²é¡
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6.2 ãã©ã€ãã·ãŒèŠå¶ãšããŒã¿ä¿è·
顧客ããŒã¿ã®åéãšåæã¯ããã©ã€ãã·ãŒèŠå¶ãšçŽæ¥é¢é£ããŠããŸããç¹ã«ãGDPRãCCPAãªã©ã®æ³åŸãå³æ Œåããäžã§ã顧客ã®åæãªãã«ããŒã¿ãåéã»æŽ»çšããããšã¯é倧ãªãªã¹ã¯ã䌎ããŸããECãµã€ãã¯æ³èŠå¶ãéµå®ããªãããå¹ççãªãã¡ãã«åæãè¡ãå¿ èŠããããŸãã
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6.3 æè¡çé²æ©ãšæ°ããåæææ³
ãã¡ãã«åæã®ç²ŸåºŠãé«ããããã«ã¯ãæ°ããæè¡ã®æ¡çšãéµãšãªããŸãã人工ç¥èœãæ©æ¢°åŠç¿ã®é²æ©ã«ããã倧éã®ããŒã¿ãããã¿ãŒã³ãèŠã€ãåºãããšã以åãããæ Œæ®µã«å®¹æã«ãªã£ãŠããŸãããããã®æè¡ã¯ã顧客ã®è¡åãäºæž¬ããã«ã¹ã¿ãã€ãºãããèœãšãç©Žãæ€åºããã®ã«æå¹ã§ãã
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6.4 å°æ¥çãªECãµã€ãã®ãã¡ãã«åæã®æ¹åæ§
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ãªã ããã£ãã«æŠç¥ã®çµ±åããŸã倧ããªå±æã§ãããªãã©ã€ã³ãšãªã³ã©ã€ã³ã®ããŒã¿ãçµ±åããããšã§ãããå šäœçãªé¡§å®¢ç解ãå¯èœã«ãªãããªãã©ã€ã³ã®è¡åããªã³ã©ã€ã³ã§ã®è³Œè²·ã«ã©ã圱é¿ããããæããã«ãªãã§ãããã
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7. ãŸãšã
ECãµã€ãæåã®éµãæ¡ãããã¡ãã«åæããåŠã³ãŸãããããã¡ãã«åæã¯é¡§å®¢ã®è³Œè²·è¡åã®ç解ãšãè³Œå ¥ããã»ã¹ã®å段éã远跡ããææ³ã§ããå®è£ ã«ã¯èšç»ããå§ãŸããããŒã¿åéæ¹æ³ã®èšå®ãKPIã®å®çŸ©ããããŠãã¯ãã«ã«ãªçµ±åãå¿ èŠã§ããæé©åæŠç¥ã«ã¯ãã³ã³ããŒãžã§ã³çã®æ¹åãã«ãŒãæŸæ£çã®äœäžçãªã©ããããŸããããŒã¿åæã§ã¯ãããã·ã¥ããŒãã®äœæãã€ã³ãµã€ãã®æœåºããããŠã¢ã¯ã·ã§ã³ãã©ã³ã®çå®ãéèŠã§ããããã«é«åºŠãªåæã«ã¯ã»ã°ã¡ã³ãå¥åæããã«ããã£ãã«åæãäºæž¬åæã®å©çšãå«ãŸããŸãããã©ã€ãã·ãŒèŠå¶ãæ°ããæè¡é²æ©ã¯ä»åŸã®èª²é¡ã§ãããããããç解ãå©çšããããšã§ECãµã€ãã®æé·ãä¿é²ã§ããŸããããžãã¹ããŒãœã³ã®çæ§ããã¡ãã«åæã§ECãµã€ããæé©åãã競äºã®äžæ©å ãè¡ããŸãããïŒ